The art of effective property management requires the right approach to tenant prospecting. When you have multiple units to deal with finding the right tenant willing to pay the right price can get very time consuming. Having a system down whereby you match high quality tenants with the right apartment rent pays off its time spent in gold. This article will discuss the methods to take when finding high quality tenants;
- Unit Preparation
The unit that you are rented must be read and cleaned, one cannot demand market rent if the unit is sub-par and needs work. By investing in a fresh coat of paint and a day’s worth of cleaning helps showcase your unit much better. - Market Research
This is one of the most crucial steps in deciding the tenants to target, be clear on whom you are targeting before you set out to put the unit on the market. The main areas to focus are families, students, professionals, and the “average joe/jane”. Each target has its pros and cons and each target his its price points.
If you are targeting a family then it would be safe to assume that the prospect tenants would stay longer and be less concerned about a meticulously clean unit. Also the rent for families cannot be as high as students or professional renters because it is more difficult for them to find roommates. A family also is more likely to damage the unit due to children and they might be louder due to the children.
When targeting young professionals or students you are sacrificing long-term tenants with a relatively shorter term lease agreement. If targeting professionals or students you can demand higher rent because there is an implicit understanding with this target area that they are paying on a per room basis. This mean that if you have a three bedroom apartment available for rent and are demanding 1500, each person will pay $500 for their portion of the rent. Renting to young professionals or students does mean greater cash flow in the short-run but a higher turn-over rate.
Most rental properties rent to the average Jane or Joe because they do not qualify in neither category and tend to make up the bulk of the rental market. These individuals are working class people just looking for a place to stay. They are in-between both the family and the students in terms of rental income and unit turn-over. - Screening Procedures
By doing your due diligence will avoid a disaster situation where you have tenants who damage the property, break the law, or cause a disturbance to others in the property. Most important improper screening might mean a landlord will spend months cleaning up the financial mess of unpaid rent and chasing after the tenant in court. This can be avoided through proper screening through the following methods, phone screening, credit check, rental history, and employment verification.
Through the phone conversation you gather information on the prospects personality, marital situation, if they have children, if there are others living there, etc. This will help better profile the new prospect and assist in your due diligence process.
The credit check is also important because it will show you how responsible the individual is in fulfilling financial obligations. A rental agreement is a one year commitment so if the new prospect has a good history of always paying on time then you will have no problems for the year(s) to come.
Seeing the new prospect’s rental history also provides a greater in-depth view why they left their previous property and if they paid the rent on-time.
The last piece of the puzzle is the employment verification, this is important even more important if your property demands a high market rent. The person’s employment income dictates whether or not the individual can afford to pay the rent. This rule is not always relevant if you are targeting students because in many situations the students are taking student loans and have their parents supporting them. - 4. Signing the rental agreement
So after the dust settles and you find the right tenant, it is now time to craft the tenant agreement. This agreement should include what is included and what is not included, as well as all the rules and obligations of the tenants as well as landlords. It will protect both parties and ensure clear communication for the roles and responsibilities of the rental property.
Once everything is signed and confirmed it’s now time to give the new tenants the keys and verbally educate them on your expectations of the property.
At AEI we help landlords keep a happy “hands-off” approach to finding tenants for the properties. As the premier leader in the Ottawa property management industry we help landlords through our unique system. This system ensures that our clients have their properties rented to high quality tenants through our extensive marketing, screening, and maintenance schedule. Visit our website today at www.rent4you.ca and see what we can do for you!







